Two Tarrant County ad agencies to merge

Glint Advertising & Design, of Hurst, will double in size come January when it merges with a fellow Tarrant County ad agency and graphic design firm under the former’s banner.

Glint will merge with Caffeinated Studio, in Grapevine, in a deal whose terms were not disclosed. The deal allows the companies to better compete in Fort Worth, a market which lacks the prestige of Dallas’ advertising names but is coming into its own, according to a press release.

“Fort Worth is rapidly establishing itself as a major hub for creative advertising and marketing,” said Craig Lloyd, president of Glint Advertising & Design. “I think a lot of that has to do with the innovation that smaller agencies bring to the table. When you’re not working with $100 million marketing budgets you have to be able to break the mold and be innovative, while still being conscious of expenses.”

Caffeinated Studio CEO Trent Starnes added, “Craig and I recognized the unique opportunity to combine Glint’s award-winning advertising with Caffeinated Studio’s edgy interactive approach during a time when many agencies and creative markets are perceived to be in decline,” according to the statement. “I know there are great things on the horizon for the businesses we serve.”